Download our Employer Branding in the age of AI report
AI is already shaping how candidates find you. Is your employer brand keeping up?
We've written this report with our data partner Wisdom to help you navigate where AI is feeding into applications, which questions candidates are asking, and how to adapt your strategy before your competitors do.
Download it here and leave with a clear picture of what changed in the last half, and what you need to focus on in the next
Inside the exclusive report
- Find out where AI is entering the hiring funnel
- Discover what candidates are asking AI about you
- Understand the new search landscape: SEO, GEO and AEO
- Know exactly what you can and can't control with AI
- Walk away with a 4-step action plan
What is Wisdom?
Wisdom is a data platform created to give employer brand and talent teams the kind of evidence-based insight that has long existed in consumer marketing.
The platform combines large, representative survey data with content testing, competitor benchmarking and social listening, giving teams a clear, consistent view of their position in the talent market. Because the data is sourced from paid, demographically balanced panels, it reflects the real working population, not just the loudest voices online.
Wisdom is the system of record companies use to measure, track, and prove the strength of their employer brand over time both internally and against competitors.
Today, it enables organisations to validate their EVP, report progress with confidence, and prove ROI.
Frequently asked questions
What do Wiser do?
We transform a company’s employer brand internally and externally and change cultures from the ground up. With creative, strategic and early talent experts in-house, our clients have a single partnership with Wiser and we deliver end to end campaigns, helping them to attract and retain the best talent globally.
Where is the data from in this report?
All the data comes from Wiser’s data partner, Wisdom. Wisdom operates worldwide, using paid-for survey data from 150,000 people in the general working population to build up a detailed picture of the employer brand landscape around the world. Wisdom combines this with millions of data points from social listening to give a rich, timely and representative picture of your employer brand.
Why does my careers site matter more than ever in the age of AI?
Career sites have always been vital. But AI’s made them more important than ever. When candidates use tools like ChatGPT or Perplexity, an AI-optimised career site helps you to shape the narrative and determine what assets they generate.
Companies without structured, clear or authoritative content won’t be surfaced accurately - or at all. The new role of a career site isn’t just where candidates convert - it’s now where AI models form their opinions of you.